Everything that’s clickable. ) For content to be evergreen, it needs to. Survival. Parent topic is very important, so be careful. As a team of content writers, it is important for us to research every topic we write about. Step 3. Analyze the "Keyword Difficulty" metric to identify low competition keywords that you can target. Bài viết sẽ hướng dẫn bạn chi tiết cách sử dụng công cụ Ahrefs – 1 trong những công cụ làm SEO không thể thiếu trong quá trình tối ưu hóa công cụ tìm kiếm. Ahrefs Pte. 1. The easiest way to identify a good niche is to use a tool like Ahrefs’ Keywords Explorer . They offer a simple dashboard with all the tools neatly tucked into different sections. If you’re unfamiliar with Parent Topic, it’s the keyword sending the most traffic to the top-ranking page for your keyword. [Closed] Ahrefs - Hreflang to redirect or broken page. Ultimate Guide and Review of Ahrefs for 2023. For example, you only need to add a URL to monitor your domain's health. You can now see keyword ideas listed by these “Parent topics”. SEO Powersuite is one of those Ahrefs alternatives that give you all the SEO tools you need at a fraction of the cost as that of Ahrefs. First, type in your seed keyword (parent topic) and hit enter to generate an initial list of keyword ideas. Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead. The cheapest plan limits you to 1,000 pages per report while the best is 10,000 per report. These topics on parenting will help parents deal with simple student problems that their child may face, and allow them to become active and effective partners in their child’s education. Every minute, it crawls five million web pages and the company has data on 11. 00 stars. Open Ahrefs’ Keywords Explorer, type in broad terms that point to certain markets, products, or interests (i. ). Published & republished dates. Ahrefs is a powerful SEO and marketing tool that helps users conduct research, analyze their competitors, and track their own performance In Ahrefs, click the “Clusters by Parent topic” tab while viewing your list of keywords to instantly cluster them. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Get a high-level view of the topic’s popularity with the pages over time graph. SEMRush: Best Ahrefs Alterntive. But you need to have all the right ingredients in place before you actually start creating content and driving traffic to your website. Thus, it makes. g. It also shows you the list of keywords a content page ranks for, along with their Keyword Difficulty. Within a short period of time, Ahrefs built a sterling reputation in the SEO community and became widely regarded as one of the most accurate backlink analysis tools on the market. You can show results as a treemap chart view, as a list view, or choose to hide both. There are some examples I want to share with you. Step 6: Group existing pages into a topic cluster. For the first few years, Ahrefs was purely a backlink analysis tool. With that, we can move on to the next feature—the Content Explorer. With Ahrefs, you can easily identify the most talked-about subjects in your niche and gain insights into what content performs well. It’s often better to target this keyword to maximize your page’s traffic potential. Basically, Ahrefs helps you find content opportunities based on the popular pages that get the most search engine traffic. Most SEOs know it as a “backlink checker” that competes with Majestic, Mangools, Moz, and Semrush. Step 2: Stay Relevant. Search volumes are now available until August 2021. VIP. Parent Topic decides if you may rank for your goal keyword on your page while focusing on a more general topic. 6k searches). +65% growth year-over-year. 1. What is Content gap by Ahrefs ( Quickly find keyword opportunities )A3: “Ahrefs’ KD score is based on a trimmed mean of referring domains pointing to the top 10 ranking pages. 8 billion keywords from 10 different search engines across 243 countries. Select “Any word. Ahrefs is a professional-grade SEO tool with powerful features across everything from keyword management to competitive analysis. Enter the first parent keyword on your list into the Ahrefs Keywords Explorer tool and search for results. Ahrefs isn’t cheap as its Lite plan comes at $99/month. This data tells you a couple things. To identify the Parent Topic, we take the #1 ranking page for the keyword and find the query responsible for sending the most search traffic to that page. 4 hours ago · Germany’s hoping to attract skilled workers from abroad by allowing their parents and parents-in-law to join them. NEW: Treemap chart in Keywords Explorer 🌳 Group keyword ideas by parent topic or terms in a visual treemap! The bigger the size of a group, the bigger the…Ubersuggest has a free version that is useful. Parent Topic: chủ đề cha của từ khóa mà bạn đã nhập vào; Its Volume: lượng tìm kiếm trung bình hàng tháng của nó; Traffic Potential: Lượng visit tự nhiên từ Google mà web bạn có được nếu TOP1 từ khóa. Grab a pen and paper, put your thinking cap on, and note down any topics that spring to mind. It used to provide a 7-day trial of all the tools & features for $7. b) Search volume. For example, if you want to build links to a coffee resource, you can search for this:Minh họa Parent Topic trên công cụ Ahrefs 3/ Phân tích từ khóa. Been using the $199/m plan for quite a while, but the new credit system is killing me. Apparently, Moz bases its tool mainly on Google whereas. Parent topic: từ khóa này được xếp vào chủ đề nào, và lưu lượng nhận được của trang đứng đầu với từ khóa. Domain-level gaps occur when competitors have content about topics you don’t. • sneezing. Impressively, you can enter up to 10,000 keywords at a time. 1. 10 Topics That Might Drive Massive Traffic. Keywords with a monthly search volume range of 10 to 100 or less are long-tails. 1. As Google gets. Discover keyword ideas, all day long. The first section you’ll see are the four metrics that fall under the heading “Backlink profile. If you go with a custom template, you’ll get something original and tailored to your needs. Then go to Matching terms. and also obtain data on. To identify the Parent Topic, we take the #1 ranking page for the keyword and find the query responsible for sending the most search traffic to that page. See the web like search engines see it (for real) When we say you can search through yep. You can find them by reverse engineering all linking pages to a similar content asset using Ahrefs. When doing keyword research we are presented with the parent topic. ”. Type “cd,” press “Space,” right-click and paste, then press “Enter. These ideas make it easy to uncover stellar topics that will bring your target audience directly to your blog: 1. Simply set up a new project, input your site’s address, and let it scan your site. Pricing Enterprise. ”. Whether it's blog posts, articles, product descriptions, or social media captions, the tool can assist in generating compelling paragraphs, saving time and effort for content creators. Parent Topics is a useful feature that emulates some of the Ahrefs Site Explorer’s functionality. Thorough content is high quality content. This will update the SERP Overview, Keyword Difficulty, and Parent Topic for the keyword. To access this feature, click on the “Parent Topic” tab in the Keyword Explorer tool. For Also rank for, we always take the top 10 ranking pages for your seed keyword and show all the other keywords that they also rank for. KeywordTool. 4. Moz Pro has four pricing options, the cheapest one being $99 monthly or $79 if you opt for an annual subscription. Let’s take a look at these new features in more detail and discuss some actionable use cases. Ahrefs TV publishes actionable digital marketing tutorials on SEO and YouTube marketing. January 2, 2023 Looking for Ahrefs reviews that don’t suck? You’re in the right place. Ahrefs ensures accurate and up-to-date metrics by using clickstream data every month to refine and narrow down volume numbers. Focus on the right topic. If you’re unsure, leave this as the default “automatic. Tính năng chính của Ahrefs là để phân tích. ” Search for any topic, and you’ll see all pages that match your query, along with their SEO and social metrics. A topic worth. Step 2. I always end up searching for the parent topic to be able to add it. Big differences in KD will be an indication of a different set of pages. ago. But, because we’re SEOs, most of us tend to subconsciously try to think of keywords that may have high search volumes. Osprey, 8% commission, 30-day cookie. To identify the Parent Topic, we take the #1 ranking page for the keyword and find the query responsible for sending the most search traffic to that page. The tool will. I found that going viral helps with their rankings a bit, but not as much as you may expect. The SEO goals of topic clusters are threefold: Gain search traffic for long-tail, lower search volume keywords through cluster content. Technically, the Parent Topic is the most popular keyword that the top-ranking page ranks for. To check, search for the keyword in Google and plug the top-ranking page into Ahrefs’ free traffic checker tool. * Parent topic lets you conduct topic research in addition to single keyword research. Keyword Prioritisation (PLUS How to Identify Low-Hanging Opportunities) #11: Find Keywords That You’re Already Ranking for in Positions 4-6. A single page can rank for hundreds of related keywords. It’s impossible to create a blog post outline without knowing what you want to write about. Link Building: find the strongest backlink opportunities in a niche. Go to the Matching. So in this article, I thought I’d help other agency owners avoid the pitfall of investing in a. Choose how queries are matched using the dropdown options. 14. The parent topic feature is something you should pay close attention to as by targeting one parent topic, you could rank for hundreds of keywords. 6. Today, we update our index with the freshest backlinks on the web every 15 minutes, and our crawler processes up to 8 billion pages a day. So if you’ve not yet decided on a topic, you need to choose one now. Operating Status Active. is a software company that develops online SEO tools and free educational materials for marketing professionals. Those that use it a bit will cost you $20/month. Cost savings. Write from your personal experience – For example, people could be interested in parenting product reviews from a parent with formal medical education. edgar__allan__bro 1 yr. Starting a blog that helps businesses with their digital writing needs. If you think you have some "sensitive" keyword data for a certain website, while Ahrefs' data for that particular industry is lacking, and you don't want us to improve it with your help - just don't connect GSC for that particular website. Começar. , “engagement rings,” and search for it in the tool. Let’s say you run a website with pet supplies, and you think dog toys may be a good topic for your visitors. Ahrefs’ Free Keyword Generator. To find keyword ideas at scale, one of the most effective methods is using keyword research tools like Ahrefs. Step 1. Tools. Find informational keywords. It’s showing if your keyword is quick weight loss, then, we will not rank you because according to google, parent topic. This dashboard lets you view mistakes, new links, URL rankings, and referring sites. ”. The page gets a significant amount of organic traffic from the keyword “3d printers” and even more from the Parent Topic “3d printer,” as you can see in the screenshot. Ahrefs is a complex tool but I still found it intuitive to use. “youtube” and “facebook” are the most searched queries on Google, and these are also navigational queries. It’s often better to target this keyword to maximize your page’s traffic potential. ”. You'll receive a dashboard when you utilize Ahrefs, making it easier to track all your data. Over $50M in annual recurring revenue. Some pages have tons of backlinks, but they still get zero traffic from Google. Content Research: discover the most popular content on any topic and find the best ideas for content; Rank. When implemented correctly, you should be adding a code snippet that looks like the screenshot below into the Header section of the Settings > Advanced > Code Injection menu: Let me. Receive Full Articles. A topic worth. This use case helps in capturing readers. Lass uns unsere Keywords von vorhin in den Keywords Explorer einfügen und ihre „Parent Topics“ überprüfen. ”. Google is answering more and more queries in SERP features, and there’s no need to click a result when the answer’s right there. For example, we have projects for the Brafton blog, local SEO pages, main services pages and more. Search volume is the average number of monthly searches for a keyword. Digital Marketing Executive. Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead. I’ll be evaluating these tools on the following parameters: Keyword research Backlink analysis. (Ahrefs) Website (Link to writing guidelines) Comments: 91: Search Engine Land: Email editors directly: 88:. Ahrefs recently unveiled Content Explorer 2. This is excellent for seeing information about your competition. URL parameters and hash parameters are not parts of the URL slug. I mainly use Ahrefs to do competitor analysis, achieve my keyword research, and find new backlinking opportunities. And before you know it, you have exhausted your credit limit. Ahrefs là một bộ phần mềm SEO giúp nghiên cứu từ khóa, phân tích đối thủ cạnh tranh, theo dõi xếp hạng và kiểm tra trang Web. Their database already has 20. 0:58. . 3 (commonly listed as red #3 in ingredients. Ahrefs estimated the monthly cost of EBS at $11,486 – which accounts for 65% of the $17,557 total monthly cost. io is the best alternative to Ahrefs. But its lowest cost plan starts at $99 per month. I don't think there's a free tool for that, but I wouldn't worry too much about it because Ahrefs' parent topics are not. Add URLs from up to 10 different domains. Our free keyword generator can help you discover 150 keyword ideas for (almost) any keyword. You can produce keywords and topics from a huge database using the content explorer feature. Indexability issues. Maile Waite, İçerik Müdürü & SEO, CloudApp. If you are building an FAQ page for SEO, you really can’t avoid doing keyword research. The last step in Ahrefs’ growth strategy puts the word “marketing” in “content marketing. A navigational query is a search made to find a particular website or web page and navigate to it. He says he’s a fan of Ahrefs and Semrush’s Keyword Magic Tool to determine seed keywords and identify which sites drive the most traffic based on the parent topics: Click to enlarge. Step 7: Measure. To find low competition versions of the trending topics, I turned to Ahrefs. Find high traffic videos with YouTube and Site Explorer. Find a competing channel on YouTube, then hit the “Videos” tab to see all their uploads. Step 1: Start with Seed Keywords - The Foundation of Your Content. Under this is the parent topic with its volume and traffic potential, followed by keyword ideas, SERP position history, and a SERP overview which includes the highest ranking pages. Step #2: Find the “Keyword Planner” tool. You can: Enter your seed keyword (“dog toys”). To identify the Parent Topic, we take the #1 ranking page for the keyword and find the query responsible for sending the most search traffic to that page. 0 version. If your content covers more relevant subtopics, it’ll likely rank for more search queries and get more traffic. Enter a common “seed” keyword. Everyone can read, but only WPML clients can post here. To identify the Parent Topic in Keywords Explorer, we take the page that ranks #1 for a keyword and look up for a more popular search query that it gets. 000 organische Besuche monatlich von Google. Here are some unique features that you can find only in Ahrefs: KEYWORD RESEARCH - Traffic Potential - Parent Topic - History & ad charts - SERP comparison - 9 different keyword ideas reports BACKLINKS - Detailed statuses to. So with AWT, we’re essentially opening up free access to Site Audit and Site Explorer for verified websites. Share it with the appropriate team members. Fortunately, there is a tool called Ahrefs that allows you to analyze your link profile more efficiently. Ahrefs is an all-in-one SEO toolset for growing search traffic and optimizing websites. In this post, you’ll find a. The first way to find broken links in Ahrefs is to use their amazing Site audit tool. As Google gets smarter, SEO is becoming less about ranking for individual keywords and more about ranking for topics as a whole. Ahrefs is a powerful SEO and marketing tool that helps users conduct research, analyze their competitors, and track their own performance. November 10, 2022. However, sometimes you need to create content strictly for link-building purposes or as social media fodder. The best part: You can apply any combination of filters to dig into the data. In Ahrefs, Keyword 2. Copy and paste the video URLs into. You can now see keyword ideas listed by these “Parent topics”. Phone. Parent topic - for any keyword that you put into Keywords Explorer 2. Go to the Matching terms report. Escolha um plano que se encaixe nas suas necessidades, e vemo-nos no outro lado. Use your competitors’ backlinks on high-traffic pages to find link-building opportunities. Here are three ways to do that: Method #1: Do keyword research. The Parent Topic (in Ahrefs) is the keyword responsible for sending the most traffic to the top pages for a keyword, e. Additionally, Ahrefs' "Parent Topic" feature helps you uncover related keywords to further optimize your content strategy. Tools such as this helped eradicate the. Giống như Alexa, số càng thấp càng tốt. Too broad and you’ll have to filter through many unrelated terms. Ahrefs is our favorite keyword tool here at CoSchedule. Thanks. 6 billion keywords. Ltd. That’s the ability to identify parent topics related to specific keywords. We identify the Parent Topic by taking the #1 ranking page for your keyword and finding the keyword responsible for sending the most traffic to that page. Just log in to your site’s CMS (e. Once saved, the portfolio will always be shown on your dashboard, along with top-level metrics. com. July 31, 2023 10:33 AM. or more specifically, the “Top Pages” analysis. This can help you align content plans with the specific keywords most. g. By staying up-to-date with the latest trends and sentiments, businesses can maintain a fresh and engaging social media presence, leading to increased audience interaction and a positive brand perception. Ahrefs all-in-one SEO toolset can help you with: - Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords - Link Building: find the strongest backlink opportunities in. On our second column of 'The Tools We Love', we introduce Ahrefs, our favorite SEO research tool, and discuss why we believe it is worth its high price tag. Here’s a quick overview of the new features in Content Explorer 2. However, you can’t just target any random topic—you need to write about topics people are searching for. 3. This will give your site a speed boost for that country. Ahrefs free keyword generator can help you discover keyword ideas for almost any keyword. Put your similar keywords in Google one by one and see if there's an overlap between pages that rank for these keywords: If you search in Google for "how to make whipped coffee" and "what is whipped coffee" you'll see that the top-ranking pages are basically the same. Most often, navigational queries include brand-specific terms. Semrush is one of the most popular SEO tool suites out there. In those cases, Ahrefs Content Explorer tool (and SEMrush's equivalent Topic Research tool) really come in handy. . It gives you all the data you need to make the right decisions in many ways, from market research to regular SEO processes. It is a paid tool and is considered one of the best SEO tools on the market. 4. To sum up: when doing keyword research with a broad seed, you can start by grouping by parent topic, and then look at the sidebar to learn which specific topics that people are interested in. ’ is. Through our videos, you'll learn how to grow organic traffic on Googl. Here’s how to use the tool to find keyword ideas: Enter one (or a few) relevant seed keywords, e. You can now see keyword ideas listed by these “Parent topics”. Semrush. Let’s dive in. Republish the post. Ahrefs Rank: A worldwide ranking of a site’s link profile. While unlike other seo tools Ahrefs provides you with options for search engines. Site Explorer: 1. I. WPML team is replying on the forum 6 days per week, 22 hours per day. Sort keywords inside the topic by KD (Keyword Difficulty). Get search traffic by targeting easy-to-rank topics. As a result, your blog post will. 0 report. Check Your Keyword Difficulty ScoreGet the path either by using shift+right-click on the folder and “Copy as path,” or copy it from the address bar when viewing the contents of the folder. Enter a seed keyword into the search bar of ahrefs to begin keyword research. Generally speaking, you want to see no more than a. If you like it and you want a paid version, Ubersuggest is still WAY more affordable than Ahrefs. Junte-se à Ahrefs - somos um poderoso mas fácil de aprender conjunto de ferramentas SEO, com. The Ahrefs Lite plan is at $99/month for a single account that includes five projects, while the Standard plan costs $179/month for one user and ten projects. If you’re looking for guest blogging sites to build links and promote your brand, you’re in the right place. g. Look for The Parent Topic. Each marketer has his/her own way of using Ahrefs, but, it’s worth sharing our powerful guide to use Ahrefs efficiently. Let’s get started. Ahrefs is an SEO tool providers. Semrush vs Ahrefs Review: Which Tool is Worth Your Money?# Semrush is probably the world’s #1 most used SEO toolkit which is used by over 6 million people worldwide and their pricing plans start at $119. Adding Domain Rating URL Rating from Ahrefs. You can use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs to find relevant keywords with high search. Here’s a content calendar card for one of the articles we did:. Two choices: You can either have a custom-designed template or get a generic one for free (or a couple of bucks for a premium one). 1. Ahrefs gives you insights into a topic’s future traffic potential. Sprache. SEO Powersuite. Spyfu. Ahrefs Review: An In-Depth Look. Parent Topic determines if you can rank for your target keyword while targeting a more general topic on your page instead. Its free features include: On-page SEO report. Grab a seat, a pen and paper (or laptop), then brainstorm ideas for content pillars. In February 2023, a new bill in the California legislature was introduced to prohibit the manufacture, sale or distribution of any food product in California containing the chemicals red dye No. The API Design Management Platform powering the world's leading API first companies. Ahrefs Content Explorer allows you to use any word or phrase (i. Backlink Profile. We have gathered the best free guest posting sites in USA and other countries in the list below. Here, we’re using moz. For your desired keyword, look in the "Parent Topic" section. The idea behind keyword clustering is that pages optimized for a group of similar keywords (a cluster) can rank for a large number of keywords and signal to search. Also Known As Ahrefs. A topic worth. Rank Tracker — This tool tracks. Still, each search result from Ahrefs will have “a parent topic,” which provides a better target keyword than your original seed keyword. Parent Topic determines if you can rank for your target keyword while targeting a more general topic instead. g. Brainstorm topics for hub pages. This kind of blog will take a deep dive into a particular niche or theme to cover as many topics as possible (to maximize traffic) or just the ones that are fit for the blog’s angle. Tonilawre 9 days ago. You can use tools like Ahrefs to analyze the top pages of competitors that are a level or two above you in terms of search engine. New in-line charts. All of these come under social media advertisements and broadly under digital marketing. Parent Topic: chủ đề được mở rộng mà từ khóa này thuộc về (ví dụ, “xây dựng liên kết” trực tuyến, thuộc Parent topic “SEO”) In this post, you’ll learn how to write a blog post outline. Leverage the Ahrefs Keywords ExplorerYou’ll also see the Parent Topic feature, which helps you assess if you can rank for your target keyword while targeting a more general topic on your page. e. It’s gained traction in recent years with the emergence of “preppers” who buy emergency supplies in large. Go to Ahrefs’ Keywords Explorer and drop in a seed keyword. Group semantically related keywords together (Ahrefs’ Parent Topic feature can help here). Basically, if the difficulty is higher you should narrow the choices and find something else to write for. Ahrefs features a learning academy with hundreds of videos and guides. Chapter 1: Intro to Ahrefs What is Ahrefs? Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Open Ahrefs’ Keywords Explorer 2. This happens because, usually, users don’t search for beginner’s guides using the “beginner” modifier. It’s showing if your keyword is quick weight loss, then, we will not rank you because according to google, parent. You can find keywords with high search volume and low competition using Ahrefs, a keyword research tool. Find topics that are relevant to your business. Digital Marketing Executive. Spyfu. You can also use Google search to find available topical resource pages. Explore the powerful content marketing tool by Semrush for topic research and generate thousands of ideas for resonating, high-performing content. Vì đây là. Overview report in Keywords Explorer. Here’s everything you need. When you finalize the list of keywords you want to track, all you have to do is click “Add keywords”. From keyword research and monitoring to backlink analysis and competitor insights. Finding the content topics missing on the website with respect to competitors. Type “cd,” press “Space,” right-click and paste, then press “Enter. Ahrefs’ Outline Generator can be immensely helpful for students, researchers, and academics who need to organize their thoughts and create a well-structured outline for their academic papers. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and. Here are some from last year: Year-over-year. The parent topic feature is something you should pay close attention to as by targeting one parent topic, you could rank for hundreds of keywords. Support » Plugin: Ahrefs SEO » Ahrefs authorization code keeps getting lost Ahrefs authorization code keeps getting lost Resolved HighKay (@hlorenz) 2 years, 10 months ago Hi, the plugi…Selecting “ All ” will show you keywords from both reports. If you need additional keywords or anchor text ideas, use the “search suggestions” tab or a “parent topic” of the search term you are going after. In my opinion, Ahrefs is the best SEO tool available. Within each project, enter your target terms. Headquartered in Singapore, Ahrefs was founded in 2011 by Dmitry Gerasimenko. It seems to be working with Bing, but not all the results are relevant. Some of the most popular ways to use Ahrefs include tasks like checking backlinks,. A simple and very conservative calculation and we will come to the following: 100,000 organic traffic X 0. Ahrefs is one of the most powerful suites of social media & SEO tools that I’ve ever used. Ahrefs’ Paragraph Generator can be utilized to quickly generate engaging and informative paragraphs for various types of content. Giống như Google, Ahrefs có một lượng cơ sở dữ liệu cực kỳ lớn, với lượng thông tin được cập nhật 15- 30 phút/ lần. Go to Traffic share by domains. 1. com. Let’s say you’re a travel enthusiast with expert knowledge of Singapore and South Korea. Ahrefs also offers a content explorer, which shows the most shared content on a topic. Browse through Parent Topics on the left-hand side. Don’t Stress About Search Volume. Parent Topic. Keyword Generator for finding popular keyword ideas. And it ranks number one among Ahrefs alternatives. But there is no easy way to add it to a keyword list, that I know of. Use variations of these search queries: inurl:links “TOPIC” inurl:resources “TOPIC” inurl:links. But there’s more to it. Enter one (or a few) relevant words or phrases into Ahrefs’ Keywords Explorer, then go to the Questions report. g. The parent topic column in Ahrefs is a quick way to list potential cluster pages: Another way to find cluster topics is to head straight to the horse’s mouth and ask Google to recommend topics that could form your cluster pages. Align your blog post with search intent. Ahrefs. Ahrefs will spin its magic, and show you: Your site’s ranking position for that term. 0 Explorer, You can make use of the advanced features like Parent Topic. e. Subpages/cluster content: These. Even the most popular content on the web isn’t comprehensive, so by using that content as research, it’s possible to write articles that will resonate with your audience and give added value. For example, a search phrase could be “customer acquisition”.